Sunday, 28 April 2013

Twitter Handles Dos and Don'ts

We believe the first step in optimizing Twitter for business starts at the very beginning: setting up your account. Joining Twitter is fun and exciting, but take the time to fully complete your account before you start using it. By ensuring everything is well set up, you will ultimately get the best results.

What’s in a Name?

Your Twitter handle is incredibly important. It’s true; you can change it later if you need to. But why not start best-foot-forward and be truly thoughtful when selecting the Twitter handle that will represent you or your business?

Good Twitter Handles:

1) Your full name or a variation of your full name (JamesDean or JDean) 
Making your Twitter handle as close to your name as possible will make it easier for people to recognize you at a conference or event. It also treats your name like a brand. every time you tweet, you promote brand awareness for your name.

2) A combination of your name and your company (CompanyJane) 
If you will be the only person representing your company on Twitter —and you do not plan to make a company Twitter account—this is a great way to represent you and your company at the same time.

3) A combination of your name and your industry (MarketingJane) 
Use this type of handle if you would like people to remember the industry in which you work. This way people will always associate you with your specialty, and it's a good baseline to develop thought leadership.

Bad Twitter Handles:

1) Something completely random (TigerMan) 
This is a lost branding opportunity for you and your company and could spark confusion. It's also unprofessional and looks like you're hiding your identity.

2) A name followed by random numbers (Joanne123) 
Unless there is a reason for the specific numbers, this type of handle looks juvenile by conjuring the old AOL chat room days. Many people do it because the name they want to use is already taken. However, it gives the appearance that you aren’t putting enough thought into your username to think of something unique.

3) A handle that uses an underscore (PR_Max) Using an underscore won’t hurt you, but be aware that it generally is never done. Use at risk of seeming unaware of the “social norms.”

author:Rebecca Corliss

Thursday, 25 April 2013

Tony Robbins - Time of Your Life

Tony Robbins- Total Success Plan
Several great ideas that have helped me succeed along the way. Happy to share this.

Sunday, 21 April 2013

3 Social Media Tools That Improve the Sales Cycle

Do you want more leads from your social efforts?

Did you know there are great social media tools that make the sales process easier?

In this article, I’ll review 3 tools to help you get the information you need to generate revenue from your social media activity.

#1: Nimble—Nurture Your Relationships and Get Sales

Nimble is a social relationship manager. Through social media you can build a large network of people whom you connect with, but there is likely to be a smaller group of key people who are potential advocates, influencers or customers for your product or service.

The development of relationships in social media is very important for your business.
Nimble will automatically identify contacts’ social profiles on Facebook, LinkedIn and Twitter so that you and your team can easily connect, listen and engage with your most important business associates.

But you need to be proactive, organized and efficient and Nimble is a great tool to help you achieve this. Using it as part of an effective social media plan can result in more sales for your products and services.

By effectively managing the development of these relationships, you have a much better chance to grow your business through social media.


  • Contact management—Manage the important contacts within your network directly from Nimble. Enter the contact information or import directly from a social network (e.g., a list within Twitter). You can also have company profiles with one or more contacts associated with the company.
  • Engage with your contacts through Nimble—A social profile is built for every contact. Nimble attempts to find other social networks your contacts are part of and adds them to their profile. You can then view and interact with all of their social media activity directly from Nimble. Nimble currently supports Facebook, LinkedIn, Foursquare and Twitter. There is also limited support for Google+ due to restrictions from Google.
  • Activity management—Sync up your calendar with Google and create appointments directly in Nimble that are synchronized with your Google calendar. Create tasks for you or your team in relation to your contacts.
  • Sales automation—Track all business opportunities generated through lead management functionality provided by Nimble. Add custom fields to the lead management section to reflect your particular business and use Nimble’s third-party integrations to further enhance lead management capability.
  • Extend Nimble with apps—Nimble integrates with a large variety of other applications so you can leverage functionality provided by other companies. Nimble is also available in the HootSuite application store. This allows you to view a Nimble profile of a Twitter user within HootSuite and also add someone to Nimble who is not already there.
  • Social inbox—Instead of having separate inboxes for email, tweets and LinkedIn/Facebook updates, you can now view and interact with messages from all of these channels via your social inbox.

view messages

You can view and respond to your contacts’ emails and social media activity directly within the social inbox.

The setup process is straightforward. Enter your personal details and an address for your installation. This will normally have your company name included in it (e.g., and cannot be changed later.

nimble sign up

When you create your account, you are then asked if you want to import your contacts. You can select from LinkedIn, Gmail or Twitter.

You may not want to import all of your contacts. In the example below, we imported a list from Twitter called “Top People” and in Nimble we tag them as ”Potential Customers.”

When you tag a group of people you can find them easily by filtering your contacts based on this tag.

Here is an example of importing a Twitter list and how it appears after import.

import twitter list

Connect to a range of your existing networks and import your contacts directly into Nimble.

When you select a particular contact, Nimble tries to find other social networks that this contact is on and allows you to add these to the profile.

In the example below, we are looking at Marcus Sheridan’s profile. Nimble has detected that Marcus has Google+, LinkedIn and Facebook accounts, so you can add all of these accounts to his profile.

add social accounts

Add your contacts’ social accounts to their Nimble profile so you can view their social activity from all of these accounts.

When these are added to your account, you can then view all activity from Marcus in each of the connected streams via the Social Stream tab on his profile.

This is a great time saver and you can now easily browse through activity from Marcus on any (or all) of his social channels and interact with these updates.

Within the profile, you can also view:

  • Detailed contact information taken from the social networks you have connected to. You can view this by hovering over the icons for the social networks.
  • Social stream—The latest status updates from the user across each of his or her streams.
  • Communication with that contact—A breakdown of communication you have had with this contact.
  • Activities—You can create activities directly related to the contact. These can be either tasks or events and you can even log activities that have already taken place so you can keep an accurate history of all your interactions.
  • Deals—If you believe there is potential to do business with this contact, you could create a deal using a standard form or a customized form based on your requirements. The sales pipeline allows you to track deals from initial creation right through to sale. Nimble also supports many integrations that will be helpful in this area; for example, integration with HubSpot.
nimble deals

Create a record of any potential opportunity to sell your product or service and track this opportunity.

  • Send message—Communicate directly with the contact over the social networks you have connected such as Twitter, LinkedIn, Facebook and Foursquare. You currently cannot send a message to the contact over Google+.
  • View shared connections—It is quite useful to know if there are other people in your network that you both know.
Nimble also records the “last-contacted” date so you know when you last interacted with a person. Being able to sort based on last-contacted date is really useful as it encourages you to initiate conversations if you haven’t recently.

“With Nimble’s automatic social profiling and integration of social communications streams, we know exactly who the customer is, what’s on their mind and how best to connect.” Charles Wilson, Director, RJT Compuquest

Benefits of Nimble:

  • Effectively managing and growing the relationships that are important to your business will lead to increased revenue.
  • Social media can be a real drain on time. By being more organized and efficient with your social media activity, you will save significant time. Reducing time on social media means more time for other areas of your business.
  • Traditional customer relationship management systems are not as integrated with social media. A system that is built as a social media platform has a huge advantage in managing social relationships.
  • As your connections through social media increase, it becomes very difficult to stay focused on the connections that really matter. Nimble is ideal for this.
  • The deals functionality helps you grow and develop opportunities and progress social media connections into sales.

As you grow your presence on social media, it becomes increasingly difficult to maintain relationships with all of your fans, followers and contacts.

Nimble is a social relationship management tool that helps you manage the most important relationships to you within social media.

It is a very effective tool that will help you nurture those important relationships and ultimately develop leads and sales.

#2: NeedTagger—Find Potential Business Opportunities Through Twitter

NeedTagger is a search engine for Twitter. Through its smart technology it searches through Twitter to find conversations worth engaging in.

Twitter can be a great source of potential business for your products or services, but it’s hard to find the most relevant information.

tagger testimonial
A recommendation for NeedTagger found on Twitter.

Through NeedTagger, you can find leads for your business, questions on competitors’ products that may lead to sales, problems with your products that you could solve to ensure that the sale goes ahead and much more.


  • Find opportunities on Twitter to sell your products or services.
  • Use pretested streams of content based on your target industry. This further helps filtering to make sure you get the most appropriate content.
  • Perform relevant actions based on useful content found. Follow or tweet the user, email the tweet to yourself and/or tag relevant content so you view filtered content later.

When you go to NeedTagger and want to create an account, you are brought straight to the NeedTagger configuration screen where you can enter in details of what you are searching for. This is referred to as a stream.

But before you can create your first stream, you need to connect your Twitter account to authenticate you as a user.
needtagger connect with twitter
To register with NeedTagger, you need to connect to your Twitter account.

You then define the filter you want to create. The example below is based on a business that sells marketing automation software and that wants to identify potential customers looking for a solution.
predefined template

Predefined templates and keywords help you find the best opportunities.

This would be set up as follows:

  • Stream Name—This is the name that identifies the filter you create.
  • Target Industry—Select the industry you want to target. If the industry is not available in the list, select Other. We selected Marketing as the target industry.
  • Pre-Tested Stream—Depending on the industry you select, there is a different set of pretested streams, which are basically commonly used searches. NeedTagger works best if you select an industry from the list and a pretested stream. For this example, we selected “People discussing marketing automation software.”
  • Conversation type—Indicate what type of conversations you want to track. Because we want to find potential sales opportunities, we indicated that we were interested in conversations around “buying,” “asking questions” and “needing.”
  • Keywords—Enter in any specific keywords you want to use that are relevant to your search. For example, you could enter some of your competitors’ names. If you don’t want to use any keywords in the search, that’s fine. In this example, we chose not to enter any keywords and instead used a set of the pretested keyword groups.
  • Pretested keyword groups—Depending on the stream selected, there are different pretested keywords that you may want to use. We selected the pretested group for “Marketing Automation Vendors.”
When you click Next, you are asked to set up your account’s login details, at which point your account is created and the search you just defined is run.

As a free user you can create one stream and are limited to view only 20% of the results of that filter/search. This allows you to test out NeedTagger for free before you buy. While 20% may not seem like a lot, if you cannot produce results for your business with 20% of the data, it is unlikely that you will produce results with higher amounts of data.

Viewing Results

Here are some of the results from the stream we just defined.
identify opportunities

As well as identifying opportunities, you can interact with people directly within NeedTagger.

There are some results that are relevant and some that are not. For example, while they are all related to marketing automation software, some are not related to buying. As you can see here, the first item is not relevant but the second one is displayed because Eloqua provides marketing automation software and “buying” is mentioned.

While there is no sales opportunity here, this is a very relevant user to follow as they provide market research for IT products.

The fifth item is very relevant as the user is about to buy 14 licenses for Salesforce, so this is a sales opportunity if you provide competing software. You can choose to send him a message there and then via the Outreach button.

And the second-to-last item is about somebody looking to buy a CRM and sales management tool. As this may not be your core business, you may want to just flag them for follow-up at a later date as they may consider marketing automation at a future date.

For the second query, I changed my conversation type to “complaining” because I wanted to find people who were unhappy with their current product.
test different conversation types

Test out the different conversation types. “Complaining” could also be an opportunity to sell.

The results provided were very good. In this stream, there were lots of people complaining about issues they had with their current marketing automation software. This is an opportunity to engage with people to convince them to change their software.
potential opportunities

View a stream of potential opportunities and interact with these opportunities within NeedTagger.

When you do want to engage with someone, you just click the Outreach button, which allows you to send him or her a tweet. The person’s Twitter username is not automatically added, so remember to click the Insert@ button to include their username.
outreach save and follow

Follow a user who is a potential opportunity and reach out to that user.

You can also insert links, which are automatically shortened for you. If you feel you want to monitor this user a bit longer before engaging, then you can choose to follow them or you can just tag them so you can follow up at a later date.

You can view your tagged tweets by clicking on the Filter Tagged option at the top of the results list.

Another handy feature is the ability to save your messages as templates so you can reuse them. All saved messages and links are stored in the Resources section. You can then easily insert them, as shown here.
save a template

Saving a range of templates can help speed up the process of outreach.

When you do some outreach, it is recorded in the My Activity section so you can keep track.
outreach response

Your interactions are recorded under the My Activity section.

The Insights tab displays analytics on the opportunities available and the results of your outreach.

On a daily basis you can view the opportunities generated. If you respond to any of the opportunities you can also track how many people are clicking on the links or sharing the messages.

The Insights feature displays opportunities found and results of interactions.

Benefits of NeedTagger:

  • A sophisticated search that helps identify relevant opportunities for your business.
  • Once you find opportunities to sell your products and services, you can immediately reach out to them to start engaging.
  • You can track the results of the outreach to see which messages are getting the most clicks and shares. This helps with formulating a plan for further outreach campaigns.


NeedTagger functionality is far more sophisticated than using a search facility such as Twitter Advanced Search.

To get the best use out of NeedTagger, you need to spend some time setting up your streams and keywords, and you can produce very good results.

There is plenty of room for NeedTagger to expand on current functionality; for example, the addition of more pretested streams, support for other social networks and integration with relevant third-party tools.

However, NeedTagger in its current form is still very useful and we were certainly able to find opportunities by using it.

#3: Virally App

When a visitor wants to access a special piece of content on your website, quite often you request an email address before you give them access; for example, before allowing them to download an eBook.

Virally allows you to restrict access to content until a user connects to their social network of choice.

With Virally, you set up a page that asks the user to click on a button to connect to LinkedIn, Facebook or Twitter. When they do this, they get access to the content.

The big advantage to you is that you now have a lot more information about the user. The contact can also automatically send out an update about the content they accessed through the social network they connected to.
create a campaign

Setting up Virally involves a few straightforward steps.

It is easy to connect and when they do, you have a much deeper profile of users.


Registration is quite straightforward. Enter your personal details and select the account type.

There are two account types: Lite—Free Forever is completely free but has some restrictions on functionality, while the Business 2-Week Free Trial allows you to try out all functionality before making a decision about purchasing.

Once you are registered, you are ready to create your first campaign. You are taken through a quick 3-step setup.

  1. Enter the name that will identify what the campaign is about. This name is used as for the page name and title on the Virally website.
  2. Upload the document that users will get to download as part of this campaign. With the free version of Virally, there is a size restriction of 1 Mb.
  3. Create the campaign and promote it either using the link to your campaign on the Virally website or embed the campaign on your own website.

To display it on your own website, you need to take the embed code displayed above and copy that onto a page on your website.

This is how the campaign would appear when displayed within your website:

download guide

The form can be embedded within one of the pages on your website.

If a visitor to your website wants to download the guide, they select one of the options available and are then given an option to Download Only or Download and Share.

When they choose Download and Share, a message is automatically shared out on their behalf to their friends or followers on the social network they connected to.
download and share

When users choose to Download and Share, a message is sent out to their social network, which encourages more people to download the guide.

Virally collects information from the social network they connected to and builds a full profile of the user that also includes the email address. For example, the following profile was built based on connecting via LinkedIn.
view detailed profile

Virally creates a profile of any person who downloads the information.

You can see that the email address, profile information and details of their social network have all been collected so you build up a much bigger profile than just email. Over time, the profiles will start to build and grow as the user starts sharing your content, which generates clicks or even connects with your content via other social networks.

Advanced Configuration

There are some additional configuration options available for the campaign. To further configure the campaign, select the Settings option for the appropriate campaign.

There are four different sections to the configuration for every campaign.

Refine Your Campaign

Some of the settings will already be configured based on what you entered when you initially created the campaign. But now you can further refine your campaign using these additional settings:

  • Pay with an update—Before users download a document, you can ask the user if they want to share out the fact that they downloaded this document on the social network they connected with.
  • Status update content—This is the content that you want to appear in the status update.
  • Update picture—If someone shares an update on Facebook, you can attach an image to this update.
  • Update description—If someone shares an update on Facebook, you can create your own description of this update.
campaign settings
If you want to further customize the campaign, there are additional settings you can change.

  • Download action text—This is the text that appears within the buttons to download.
  • Campaign tags—Enter some information that can be used to help you categorize future campaigns.
  • Draft status—If you want to disable the campaign without removing it, you can change it to draft status.
download buttons
The download action text is the text that appears within the buttons to download.

Decide Which Social Channels to Share Through
You can decide which social networks are displayed for users to connect to. Manual means that a user must also fill in a form.

The Connectors are the social networks you want to make available to users to connect to if they want to access the content. By default Facebook, Twitter and LinkedIn are available.

There are also two additional settings on this screen:

  • Manual—By default this is not enabled. If you enable this setting, then users will have the option to enter their details (such as name and email address) on a form, rather than connecting via their social profiles. This form can be customized to suit your needs (see later in this article).
  • Automatically approve—By default, users will automatically be able to download the content. However, you can set this up so that their request for the content is added to a pending queue for you to approve. You can then view a list of the pending profiles and decide whether to approve them.
pending profiles
If the flag for Automatically Approve is not set, then users are put into a pending queue where you need to approve entries before they get your content.

Design Your Virally Landing Page

When you set up Virally, you can choose to either embed the download links within your own website or you can direct them to the landing page for your campaign within the Virally website.

If you do decide to use the Virally landing page, then you can add images, links and some additional text explaining to users what you want them to do and what benefit they will get from downloading your content.

You can also add some text to the page displayed after people connect via their social network of choice.

landing page
If you’re using the Virally landing page, you can customize it with text, images and links.

Publish Your Campaign

This page is where you get the web address for the form if hosted on Virally or the embed code to display it on your site.

You can also take the code from the Manual Form section and build your own form on your page.
publish your campaign

When you want to publish your campaign, you can display the campaign within Virally or on your website.


Virally currently supports integration with MailChimp so you can automatically add your contact email addresses to MailChimp.
email marketing tool

Virally supports integration with the email marketing tool MailChimp so any leads generated can automatically be added to one of your email lists.

Viewing Results of a Campaign

When you make the campaign live and users start to register and download your content, information is collected in the Insights area.

  • Overview—This contains a selection of graphs that show the activity on the form, shares out on social networks, volume of users connecting, the conversion rate and so on. It also provides a summary of the performance of each of the channels so you can see which one is providing the most leads.
  • Profiles—This section shows the people who registered. You can see that although they connected via social media, their email address is automatically recorded.
  • Influencers—When a registered user shares out that they downloaded the guide on one of their social channels, the number of clicks they generated for the link they shared out is recorded. You can then identify your most influential users.
insights overview
Virally tracks interaction with the campaign so you can monitor how well it’s doing.

  • Traffic—The traffic section shows where the clicks back to the page are coming from when items are shared out
most influential profiles
When the campaign is shared out by users through social media, Virally tracks where the interaction is happening.

Benefits of Virally:

  • Instead of just collecting email addresses, you gather a full social profile. The more information you have about people signing up, the better chance you have of identifying potential business.
  • People sharing to their friends or followers that they downloaded your content will lead to more signups and the potential for more sales.
  • It’s easier to connect via a social network than typing details into a form.
  • Identifying influencers can be very useful for follow-on campaigns. If you know the influential people who are signing up, they could be targeted in the future. A Peer Index Integration feature will be released as part of the user’s profile, but it wasn’t ready at time of writing.

Virally is an interesting application with potential. Encouraging users to use their social profiles instead of just providing an email address gives you the potential for getting to know a lot more detail. Virally is working at adding functionality to identify the influential users signing up and this will add further benefit to the product.

You may question if the email address provided through the social network would be as good as the email address provided by people keying it directly in. If you have concerns in this area, you could also request the email address as part of signup.

There is a lot of additional functionality that would further enhance the Virally offering. We would love to see further integrations with third-party systems and we know that Virally is currently doing work in this area.

Virally is very easy to set up and well worth trying out.

Final Thoughts

Increasingly we are going to need tools that will help us collect, manage and filter information from social media to build and nurture relationships and develop sales. So we are going to see more tools focused on getting that return on investment.

These three apps all have very good potential.

What is your opinion? We would love to hear your thoughts. Leave your questions and comments in the box below.
author: Ian Cleary

Thursday, 18 April 2013

5 Mobile Video Apps to Boost Online Engagement

Do you want to use videos to market your business?

Are you wondering if there are simple mobile apps to make this possible?

In this article I’ll review five mobile video apps and share how they can boost your online engagement.

Why Mobile Video?
Vine, Twitter’s mobile video app, has business and marketing professionals considering the numerous ways video apps can be used to increase engagement.

Ekaterina Walter, social innovator at Intel and author of Think Like Zuck, recently predicted that “2013 will be the year of visual marketing”. Walter based this prediction, in part, on the fact that “…visuals and video done right are highly effective in cutting through the noise.”

This prediction has already proven true with a burst of new video apps and upgrades hitting the market. And some of these offer unique opportunities for savvy marketers.

Here’s five apps you should consider.

#1: Use Vine to Create Rich Content on Twitter

With only 140 characters to work with, it can be a challenge to create rich content on Twitter. To date, catchy headlines, creative hashtags, promoted tweets and images have been the best methods for grabbing attention on Twitter. But with the introduction of Vine, there’s a new way to generate and share highly engaging content.
 Vine App

Vine is a simple and fun way to create short, beautiful, looping videos for your friends and family to see.
Vine’s six-second looping videos are easily consumed and highly shareable. And as a result, these videos naturally boost engagement. Marketers can use them in a variety of ways. You can create mini-advertisements, behind-the-scenes tours, announcements, contests and much more.

Your followers can view and share your videos directly from within Twitter. And you can encourage followers to shoot and share their own six-second videos to further increase likelihood of engagement.

Now’s the time to jump into Vine because it’s easier to capture audiences’ attention. Early adopters almost always enjoy a higher level of exposure. With Vine, you now have an opportunity to stand out among the millions of tweets posted daily.

#2: Use Facebook’s iPhone Integration to Increase Engagement

According to Facebook, the use of images and video results in the largest visual impact on their platform.

Instagram increased the ease and popularity of photo posts.

However, the use of video has lagged. This can be attributed in part to the hesitation many feel when it comes to filming, editing and sharing video.

Facebook’s recent integration with iOS 6 makes the creation and sharing of video less daunting. If you are an iPhone user, you can record and post without ever leaving your Facebook app. This makes sharing video on Facebook instantly very easy, even for novices.
 Facebook video sharing

Video posts on Facebook encourage engagements in the form of views, shares, likes and comments.
The key with video on Facebook is creativity and consistency rather than fancy editing. With the iOS 6 upgrade, you can give fans exclusive inside access. Record major events and breaking news, then post immediately to your timeline.

To encourage community participation, create fun video challenges, ask for honest reviews and acknowledge those who take the time to post their videos to your Page.

#3: Use Socialcam to Build Powerful Brand Messaging

One of the most enticing aspects of social media for business is its ability to expose a large number of people to your brand messages in a short period of time. However, as more and more businesses use social platforms, your messages are easily diluted.

Video offers a way to stand out from the masses, draw attention and leave a longer-lasting impression.

With the mobile app Socialcam, you can create videos with no length restrictions, use an assortment of filters and post to numerous social sites including Facebook, Twitter and YouTube.

Socialcam allows mobile users to quickly and easily upload videos to social networks and share with others via SMS or email.
Lars Schmidt, senior director of talent acquisition and innovation at NPR, shared NPR’s strategy for exposing potential new hires to what it’s really like to be an employee at their organization.

“We used Socialcam to capture and share a more realistic perspective of what it’s like to be an NPR employee.” He went on to explain how, exactly, they did this: “We would record NPR’s Tiny Desk Concerts using Socialcam, then push the videos out to our various social sites.” This visual element helped NPR “show the true experience, the energy and buzz of what it’s like to work at NPR.”
 robert cray band

The Robert Cray Band jamming at NPR's Tiny Desk Concert.

#4: Use Viddy to Increase User-Generated Video Content

The decision to create and grow a presence on social platforms should not be taken lightly. Platforms emerge constantly and it would be virtually impossible to build and cultivate communities on all of them.

However, there are key platforms every business should seriously consider: Facebook, Twitter, LinkedIn, Pinterest and at least one video-based social network. Because video platform members feel comfortable engaging with and creating video, you’ll see an uptick in interest and views of your video content.

Viddy is a video app for both iPhone and Android that creates “a simple way for anyone to capture, beautify and share amazing videos with the world”.

A simple way to share well-produced, bite-sized videos with the world.
Viddy is also its own social network with major brands like Southwest Airlines and General Electric actively engaging through posting compelling video and running contests.

With a presence on Viddy, you can post your own 15-second videos, follow other members and be followed. There’s also plenty of opportunity for daily engagement in the form of comments and likes.

One of the most appealing reasons to utilize Viddy is that it’s integrated with Open Graph, allowing all actions on Viddy to be automatically published on people’s Facebook timeline.

This creates a unique environment and allows you to grow a community where it’s easy to encourage user-generated content.

#5: Use Videolicious to Create More Meaningful Relationships

People like, follow and subscribe to businesses because of a desire to connect on a deeper level.

Once someone has initiated an interest in connecting with your business, it then becomes your responsibility to build the relationship. This can be done through various activities and correspondences, video being one of the more successful avenues.

Videolicious is an extensive app with a variety of business-focused plans. You can edit videos and photos and turn them into film, use built-in video ideas and share across multiple platforms all at once.

Make and edit professional-quality video, automatically. Just choose your shots and Videolicious does the rest.
The app even provides extensive how-to’s for creating video thank-you notes, product reviews and news reports. And, if you want to boost views and engagement even more, there’s an option to promote your video content.

With a plethora of ways to engage via a video, Videolicious has the capability to drastically increase people’s affinity for your business.

As you can see, these tools offer a variety of ways to increase engagement on your social platforms. And as more marketers adopt these video apps, you’re sure to find other ways to improve your social media marketing with videos.

What do you think of the mobile app phenomena? Are there mobile apps you’re using that have helped move the engagement needle? Tell us what you think in the comments below.
Author: Meaghan Edelstein